PUMA AND FOOTPATROL RELEASE TSUGI SHINSEI SASHIKO

PUMA has partnered with one of London’s most renowned sneaker stores, Footpatrol, to launch the exclusive Tsugi Shinsei Footpatrol sneaker.

Founded in 2002, Footpatrol supply the most desirable footwear, apparel and accessories, spanning from new and classic styles to exclusives and rare deadstock. Offering a wide and diversified choice for every sneaker lover, Footpatrol are also recognised for their successful collaborations with some of the most prominent brands in the industry.

From the Japanese word for ‘next’, PUMA’s Tsugi silhouette focuses on a combination of unconventional design elements that come together to form the aesthetic of the collection. With a nod towards Eastern sensibilities, ‘Shinsei’ translates to ‘reborn’ in Japanese with the futuristic low-top Tsugi Shinsei Footpatrol also drawing inspiration from a form of decorative reinforcement stitching practiced in Japan called Sashiko. These decorative stitches are traditionally used to reinforce points of wear and tear.

The Sashiko stitches ‘reinforcement’ has similarities to Footpatrol’s close-knit team ethos. On a recent Footpatrol trip to Japan, the team met with Sashiko expert Akie Ginza, who at the age of 86 has over 40 years of Sashiko practise under her belt. Akie explained that the word Sashiko means ‘Little Stabs”, a reference to the plain running stitch that makes up the often geometric, all over patterns. Although the technique was focused around longevity of fabrics there was a degree of ingenuity and individuality which turned this technical process into an equally impressive art-form.

Capulet Olive in colour with an earthy rubber outsole, the trainer itself features a premium grain leather, nubuck and cotton canvas weave upper with knitted inner sock. The tongue and quarter panels have embroidered and laser-etched Japanese Sashiko pattern with the Footpatrol ‘Gas Mask’ logo embossed on the rear heel stamp. The laces are toggled with coloured beads and feature reflective flecks.

The Tsugi Shinsei Footpatrol “Sashiko” is available for R3 699 from 16th December exclusively at Shelflife. Colourways include Capulet Olive and Birch.

WINNERS OF THE #SEASONSOFLOURENSFORD COMPETITION

Lourensford Estate has announced the winners of its year long #SeasonsOfLourensford Instagram competition with Steve Trimby of Somerset West awarded the first place prize worth R5 000 for a stunning image he entered in the Summer category.

“The standard of #SeasonsofLourensford entries was exceptional and it was very difficult to select the winners,” said Koos Jordaan, GM of Lourensford Wines. “Entered into the Summer category, Steve’s winning photograph is of one our of dams and it truly captured the essence and beauty of Lourensford. Steve is an optometrist in Somerset West and clearly has a good eye.”

Trimby @trimbysteve took home the Grand Prize, which includes a one-night stay at Erinvale plus a Lourensford Estate experience, valued at R5 000.

“I was inspired to take my winning #SeasonsofLourensford photograph after enjoying one of the organised hikes at the estate,” says Trimby. “Alistair and Carole Tite were kind enough to take me to the dams at the crack of dawn to set up my tripod and camera, and I was able to capture the showcase of natural Lourensford elements as they were bathed in the early morning sun shine.”

“As a regular visitor to the estate, Lourensford is a very special place for us and we are proud to have this little piece of paradise on our doorstep. There is a plethora of photographic talent in the Helderberg area and this is evident in the finalists’ gallery,” adds Trimby.

His photograph hangs alongside 42 additional images featuring snow-capped mountains, pollinating bees, majestic Proteas, delicate orchard blossoms and buds on the vine, in the inaugural #SeasonsOfLourensford Instagram exhibition, which is on public display in the wine tasting centre at Lourensford Estate through to Easter 2018.

Izak Lyons @redgrapeguy took second place overall and a prize worth R3 000 for his colourful image of Watsonias in bloom announcing the arrival of Spring, which he entered in that season’s category. The third place prize worth R1500 went to Mariette Steyn @joysofm for her shot capturing the brilliant Autumn hues of Lourensford’s iconic avenue, entered in the Autumn category.

The exhibition features a combination of professional and amateur photographers, who were invited to tag @Lourensford. Lourensford selected the best images for each season, reposted them on the @Lourensford Instagram feed and images that received the most votes were declared the winners. A panel of judges selected the three overall winners for the year.

The #SeasonsOfLourensford exhibit showcases how the visual splendour of the 308 year old Estate was transformed across Summer, Autum, Winter and Spring in 2017. It is open Monday to Sunday from 09.00 until 17.00 and entrance is free.

Visit lourensford.co.za for more information. You can also join the conversation on Twitter as well as Facebook or Instagram.

PUMA SCHOOL OF SPEED RETURNS FOR FASTEST SEASON EVER

Entries are officially open for the PUMA School of Speed 2018, with long jump and high jump events having been added to the menu for this exhilarating nationwide series for athletes in the U14, U15, U16, U17 and U19 categories. The first meet takes place in Potchefstroom on Saturday 20 January 2018.

Launched in November 2016, the PUMA School of Speed is headed by the World’s Fastest Man, Usain Bolt, who has appointed Thando Roto, South Africa’s second fastest man over 100m, as his Vice Principal in South Africa.

The 2018 series will be hosted at the PUC Mc Arthur Stadium, Potchefstroom on Saturday January 20, University of Johannesburg on Wednesday January 31, Kings Park Stadium, Durban on Saturday February 10, Dal Josafat, Paarl on Monday February 26 and Bestmed Tuks Stadium, Pretoria on Saturday March 3.

Athletes can enter the 100m, 200m, 400m, 800m, 1500m, short hurdles and relays as well as long and high jump. The series is endorsed by athletics federations, so performances count towards qualification for provincial and national champs. The series attracts top talent with the following PUMA School Of Speed 2017 athletes representing SA at the IAAF U18 Championships: Siyabonga Ndlovu, Retshiditswe Mlenga, Zakhiti Nene, Malesela Senona, Manfred Johannisen, Katinka Louw, Curwin Gerste and Elke van der Westhuizen.

“Together with PUMA we are excited to help identify exceptional talent across South Africa,” says Michael Meyer, Managing Director of Stillwater Sports.

Event final prizes include PUMA School of Speed Tees, peak caps and medals. While the top three boys and top three girls at each meet, determined by the APE/ASA table, also win a pair of PUMA spikes, product and discount vouchers, and become part of PUMA’s elite running ambassador programme alongside Henricho Bruintjies, Jerry Motsau, Rantso Mokopane, Simonay Weitz and the Phalula sisters, for one calendar year. The six stars also get complimentary entries into premier PUMA running events the FNB Cape Town 12 ONERUN, the FNB Joburg 10K CITYRUN and the FNB Durban 10K CITYSURFRUN.

“The School of Speed was exceptionally well received in its maiden year,” says PUMA Marketing Director Brett Bellinger. “We are excited to continue this momentum and grow the sport. We’re even more excited to welcome new talent to our growing ambassador programme in 2018.”

Join the #ForeverFaster hall of fame. Are you in…?

Follow us on Facebook: School of Speed South Africa & Instagram: @schoolofspeed to keep up to speed on all the latest news or contact Stillwater Sports on 082 991 0045, via email info@schoolofspeed.com or visit www.schoolofspeed.com for race info and kim@splashpr.co.za for media enquiries.

PUMA REVEALS KIT CELEBRATING 80 YEARS OF BLUE BULLS RUGBY

Official technical partner PUMA has unveiled the 2018 home kit for the Vodacom Bulls and Vodacom Blue Bulls, with a design in celebration of the Rugby Union’s 80 year anniversary.

PUMA has also designed a new badge, which will be positioned over the heart of the jersey and will see all the Union’s teams, from Vodacom Super Rugby all the way down to U19 Championship, play under the same badge for the first time. Giving rise to the mantra One Legacy, One Family, One Dream, One Badge, One Kit.

Paying homage to the original Bulls kit from 1938, the new outfit for Vodacom Super Rugby, Supersport Rugby Challenge and Currie Cup tournaments stays true to the blue and white strip in a two-tone manner with the front of the entire kit baring Bulls’ blue and the back a crisp white.

A 20180 graphic on the chest signifies the 80 years of heritage and will be communicated through the launch of the year-long “Our heritage drives our future” campaign, created to excite and engage with fans, consumers and customers through innovative activations as well as digital and retail executions.

View the campaign video here:

VIDEO LINK: https://youtu.be/UR-0Mi31eEA

EMBED LINK: <iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/UR-0Mi31eEA” frameborder=”0″ gesture=”media” allow=”encrypted-media” allowfullscreen></iframe>

“We have drawn inspiration from this 80 year milestone and forged one badge, providing the #BullsFamily with a kit that will hopefully go down in history as a must have collector’s item for fans,” said PUMA Marketing Director Brett Bellinger.

CEO of the Blue Bulls Company, Barend van Graan: ‘PUMA have once again outdone themselves in producing an awe-inspiring kit for the new season. In 2018 we celebrate our 80th anniversary, and we will be looking to pay tribute to our proud heritage. We firmly believe PUMA has truly captured the essence, and are looking forward to running out in this timeless classic ”.

The Vodacom Bulls Home Jersey will hit stores 30 November 2017 for R799 at PUMA stores, Totalsports, The Cross Trainer, Sportsmans Warehouse and selected retailers nationwide.

#BullsFamily #20180

TABLE MOUNTAIN CABLEWAY PEAK SEASON REMINDERS

As Summer settles in and Cape Town gears up for an influx of local and international tourists, Table Mountain Cableway have put together a list of tips and tricks for anyone planning on visiting the mountain during “silly” season.

The do’s:

  • Purchase a ticket online. A newly structured queue system means that online ticket holders will join the queue to board the cable cars immediately on arrival. Non-ticket holders will need to buy their tickets at the Lower Station Ticket Office before joining the online ticket holders’ queue.
  • Check tablemountain.net or @TableMountainCa on Twitter and Facebook. There, you will be able to find out if the Cableway is open, what queuing times are and the weather conditions at the top.
  • Park and ride. Uber in or park your car at the Lower Tafelberg Road parking lot and catch the FREE MyCiti shuttle up to the Lower Cableway Station. Shuttles depart every 20 minutes and operate from 7am until 7pm.
  • Save with the Cableway’s specials. From 6pm daily, locals with a valid South African ID can take advantage of the ½ price Sunset Special promotion. This special runs until 18 December 2017 and again from 4 January 2018. During peak season, locals can also look forward to receiving a free ticket on their birthday, and SA senior citizens and students will pay less on Fridays. Visit tablemountain.net for more information.

Some things to take note of:

  • Don’t be scared to come hungry (and thirsty). The Cableway has various food and beverage options available to their visitors. From on-the-go items at the Wi-Fi Lounge, to ice-cold on-tap beer at the Terrace Bar or delicious South African cuisine on offer at the Table Mountain Café – the difficult choice is yours.
  • You can self-guide your way around the mountain. There is FREE WiFi at the Lower Cableway Station. Use of this allows visitors to download the free Table Mountain Cableway audio tours via the Voicemap app (available from the Apple or Google Play stores). Once downloaded, these tours run offline. They’ll provide you with in-queue entertainment at the bottom and enable you to explore the top of the mountain at your leisure.
  • Let the Cableway guide you. Free 30-minute guided tours depart from the Twelve Apostles Terrace, situated below the Shop at the Top and Table Mountain Café, on the hour from 9am to 3pm daily.

The Cableway’s busiest days are between 19 December and 4 January. If you are local and have some flexibility, avoid visiting during this time.

From 15 December 2017 until 15 Janaury 2018, the Cableway’s peak season tiered ticket pricing is put into effect. Return tickets priced as follows:

  • Morning Peak (8am to 1pm) – Adults R305 / Children (aged 4 – 17) R145
  • Afternoon Peak (1pm onwards) – Adults R275 / Children (aged 4 – 17) R135

Make sure a visit to Table Mountain is on your holiday bucket-list. Remember your walking shoes, sunscreen, sunnies, a warm jacket (just in case) and most importantly, your camera.

The Cableway operates weather permitting. For more tips or information about current specials go to www.tablemountain.net, visit Facebook.com/TableMountainCa and Twitter.com/TableMountainCa or call (021) 424 8181.

CAPE CLASSICS CELEBRATES 25 YEARS

Cape Classics is celebrating the 25th Anniversary of the company’s founding in 1992 as a fledgling import business to introduce South African wines to the American wine market. Today, that vision has grown into an international organization with offices in New York City and Somerset West, representing 33 wineries and estates from both France and South Africa, including the company’s own brands, Jam Jar, Braai and Indaba.

In addition, the company runs the Indaba Education Fund, a 501(c)(3) organization, established three years ago by South African Andre Shearer, the co-founder of Cape Classics, and his team. The IEF strives to bring positive change by supporting early childhood education through the training and certification of teachers in the Montessori Method at the Indaba Montessori Institute (IMI). The aim is to provide wineland children with a much better chance of using their education to escape the poverty trap and realize their life’s dreams.

“25 years ago we created a company from scratch that has positively impacted the lives of so many and achieved as much, if not more, than companies 10 times our size,” said Shearer, CEO of Cape Classics. “In various ways, we continue our work to change the historical inequities of South Africa by diligently focusing on improvement in the wineland communities in which we work. I’m incredibly proud that we have stayed true to our founding ideals of professionalism and ethics, and have worked very, very hard, year after year to always improve our service at all levels.”

Cape Classics began with just a handful brands, of which three – Buitenverwachting, Excelsior Estate and Kanonkop – are still in the portfolio today. With the mission to bring the best of South African wine to the US, Shearer has partnered with some of the country’s finest including De Toren, nominated for New World Winery of the Year by Wine Enthusiast, and DeMorgenzon, which recently got a Top 100 Wine nod from Wine Enthusiast for their Maestro White Blend.

Cape Classics is also making waves with their rapid, yet purposeful, growth in France. Since just 2012, the importer has partnered with 14 domaines and estates, including Domaine Vincent Carême in the Loire, Domaine Philippe Colin in Burgundy, avant-garde viticulturist/micro-negociant Philippe Pacalet.

“We are entering the ‘2nd Chapter’ of our business, with a much larger and different platform,” concluded Shearer. “Our next phase will be to capitalize on what we have been steadily building the last 25 years, and to grow dramatically. Our goal is to become a truly relevant and significant player in the French import business, and we expect that growth will further develop the South African side. That expansion will in turn support our work with the IEF, and the impact that will have on children and communities will broaden, as our reach blossoms. It’s truly an exciting time for our company!”

Cape Classics was recently nominated for Importer of the Year as part of Wine Enthusiast’s 2017 Wine Star Awards. For more information about Cape Classics, visit www.capeclassics.com.

TIME FOR #INNERCITYWINEROUTE DECEMBER

Tuning the Vine is back for the final #WineWednesday festivity of the year from 5.30pm until 8.30pm on 13 December 2017, with Morgenster and Stellenrust joining the stellar lineup at the #InnerCityWineRoute for the first time.

Other Winelands stars heading for the Cape Town CBD to present unmissable tastings include Lourensford, Steenberg, Graham Beck, Diemersdal, Signal Gun, Backsberg, Glen Carlou, Arendsig, Zevenwacht, Rascallion Wines, Durbanville Hills, Montpellier and Spier, as well as Woodstock Gin and Uber Beverages.

The venues for this edition of the #InnerCityWineRoute are 91 Loop, Roast & Co, HQ, Burger & Lobster, Craft Burger Bar, The Odyssey Gastropub, The Station on Bree, ARCADE, Cabron Taco Bar, Mink & Trout, The Crazy Horse and The Sneaky Sausage.

Your online ticket options available via Quicket:

  • Early Bird – Available for R180 until Thursday, 30 November at midnight or until sold out
  • General Admission – R200 is all it takes
  • “Buy 3 Get 1 Free” – Split the R600 cost with your wine-loving friends

Ready to make the most of your #InnerCityWineRoute journey this December, before bidding a fond farewell until April 2018? Here are some things to help you along your way:

  • The best wine tuning tool is, of course, your schnoz
  • Wine’s most important purpose is to be enjoyed
  • Expensive doesn’t necessarily mean you will enjoy it more
  • Nobody knows everything about wine
  • Advice is free to those who ask
  • The best judge of what you enjoy? You
  • Experimentation is fun – you’ll never know if you don’t give it a try

Your wineglass, wristband and route map can be collected from Ticket Stations on the night. Limited tickets will be available for R220 at the door.

Visit www.tuningthevine.co.za for more details. Follow @TuningtheVine on Twitter and visit Facebook.com/TuningtheVine to join the conversation using #InnerCityWineRoute.

BECOME YOUR OWN MUSE WITH PUMA MUSE ECHO

PUMA ushers in Spring-Summer ’18 with the continuation of PUMA Women’s ‘DO YOU’ campaign. Inspiring confidence in hearts and minds everywhere, this powerful mantra continues to motivate women to live unapologetically, be their own bosses and embrace their individuality.

The DO YOU campaign encourages women to be confident, motivated, and uncompromising in every aspect of life including their style and the ever-inspiring face of PUMA Women and ‘DO YOU’, International Model, Actress, Activist and Brand Ambassador Cara Delevingne is leading the pack once again.

To kick off PUMA DO YOU for the upcoming season, look out for the MUSE ECHO dropping on 01 December. An all-new progressive sneaker that takes design cues from both the world of martial arts and ballet, the MUSE ECHO fuses the contrasts of geometric shapes and exaggerated proportions with feminine, soft, and lightweight materials.

Performance-inspired and fashion-forward, the woven upper sits atop a daring, split outsole for a progressive look. First launching in all-over monochromatic iterations with metallic accents, the MUSE ECHO starts as it means to go on – unapologetic and truly badass.

The MUSE ECHO in PUMA Black drops in stores on 01 December 2017 PUMA SELECT, PUMA Braamfontein and selected retailers for R1 999. Watch out for more drops like this in early 2018, such as the MUSE ECHO Satin.

Follow @PUMASouthAfrica, @PUMA and @PUMAWomen for the latest on #DoYou.

PUMA AND SELENA GOMEZ REVEAL PHENOM TRAINING SHOE

PUMA and long-term partner, actor, singer and producer, Selena Gomez gives women the power to make their move in PHENOM, the latest shoe coming out of PUMA Women’s ‘Do You’ Training range.

This bold shoe was built for bold women. That is why PUMA’s newest female ambassador, Selena Gomez, acts as the perfect embodiment of this dynamic shoe.

As the ultimate multi-tasker, she represents women who need to power through their workouts and their days. With IGNITE foam and open mesh inserts, the PHENOM is built for just that.

Plus, Selena’s confident, strong character mirrors the qualities built into the PHENOM fashion forward silhouette, which merges style with true performance benefits.

The new PHENOM drop comes in black, providing a flexibile styling piece for the season.

Available today from PUMA, The Cross Trainer and selected retailers nationwide for R1 499.

LEWIS HAMILTON THE FACE OF PUMA’S TRAINING CAMPAIGN

Today global sports brand PUMA launches their “24/7” campaign, the brand’s newest performance proposition for men, featuring Lewis Hamilton. As the newest addition to the PUMA family, the four-time FIA Formula One™ World Champion will spearhead the Men’s Training Business, beginning with the 24/7 marketing campaign, which redefines the brand’s performance philosophy in a time when workouts are no longer constricted to the gym.

Lewis Hamilton is the perfect embodiment of the 24/7 training proposition. With his unending travels and insane schedule, he demonstrates just how necessary it is to have a wardrobe that performs from the gym to the street. PUMA has recognized that the city itself can be the gym, track and stage all day, every day, which is how “24/7” came about. The streetwear line is built to perform. Product designs feature a fusion of high performance training technologies with streetwear styling to create the most flexible collection to date.

“For me, training is one of the most important aspects of my life, I don’t just do it to be fit, but because my job requires me to. Before every race I need to be shedding pounds, this completely makes the difference between winning and losing. I think it’s so dope to be part of not just the PUMA family, but this campaign, which aligns 100% with who I am,” said Lewis Hamilton.

PUMA’s newest brand ambassador showcased his training skills at the first ever Global Team Faster Summit in Los Angeles. The event brought together over 100 PUMA trainers from around the world to partake in a fully immersive brand experience featuring street training workouts and workshops that encourage personal hustle.

“As the ultimate hustler, Lewis kicked ass while sporting pieces featured in the 24/7 campaign,” said Adam Petrick, PUMA’s Global Director of Brand and Marketing. “He brings his own style and looks good while doing it, which is why he perfectly represents the 24/7 mindset.”

You can see all the information on our PUMA social media channels and our PUMA Motorsport Instagram account @pumamotorsport