PUMA ushers in Spring-Summer ’18 with the continuation of PUMA Women’s ‘DO YOU’ campaign. Inspiring confidence in hearts and minds everywhere, this powerful mantra continues to motivate women to live unapologetically, be their own bosses and embrace their individuality.
The DO YOU campaign encourages women to be confident, motivated, and uncompromising in every aspect of life including their style and the ever-inspiring face of PUMA Women and ‘DO YOU’, International Model, Actress, Activist and Brand Ambassador Cara Delevingne is leading the pack once again.
To kick off PUMA DO YOU for the upcoming season, look out for the MUSE ECHO dropping on 01 December. An all-new progressive sneaker that takes design cues from both the world of martial arts and ballet, the MUSE ECHO fuses the contrasts of geometric shapes and exaggerated proportions with feminine, soft, and lightweight materials.
Performance-inspired and fashion-forward, the woven upper sits atop a daring, split outsole for a progressive look. First launching in all-over monochromatic iterations with metallic accents, the MUSE ECHO starts as it means to go on – unapologetic and truly badass.
The MUSE ECHO in PUMA Black drops in stores on 01 December 2017 PUMA SELECT, PUMA Braamfontein and selected retailers for R1 999. Watch out for more drops like this in early 2018, such as the MUSE ECHO Satin.
Follow @PUMASouthAfrica, @PUMA and @PUMAWomen for the latest on #DoYou.