PAYING HOMAGE TO PUMA’S TOP CAT RUDOLF DASSLER

PUMA SUEDE 50 Dassler Sneaker & Bag
06.11.2017

PUMA celebrates 50 years of the Suede ushering in unique drops that represent the varied cultures that the iconic sneaker has been a significant part of – from music, fashion, street and pop culture. This month, PUMA kicks off this milestone by giving some love to the man who started it all – founder and number one cat, Rudolf Dassler.

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PUMA celebrates 50 years of the Suede ushering in unique drops that represent the varied cultures that the iconic sneaker has been a significant part of – from music, fashion, street and pop culture. This month, PUMA kicks off this milestone by giving some love to the man who started it all – founder and number one cat, Rudolf Dassler.

Dassler wasn’t afraid of competition, stepping out on his own to start PUMA in 1948 making it one of the oldest sneaker brands still standing. And the Suede completely upgraded the canvas-and-leather sneaker game with its timeless design from the fine fabric to the grippy sole to the classic Formstrip. It is a street legend with that same fearless spirit #ForAllTime.

The Rudolf Dassler Suede pack is a power combo featuring a pair of plush Suedes and a backpack made of black leather and cream suede so luxe it can go from the street to the boardroom real quick.

This classy rendition keeps it G with black laces on black suede and cream accents with a textured outsole to set it off. A sleek nod to Dassler and PUMA’s earliest logo is etched on the side of the heel – a cat crawling through the letter “D” – make it a must for any PUMA collector. The kicks arrive in a special edition Suede 50 shoebox with metallic gold details and branding.

The Rudolf Dassler Suede pack drops on 16 November 2017 at PUMA SELECT and X-Trend stores.

Follow @PUMASouthAfrica local Suede 50 updates and check #ForAllTime to keep up with the conversation.

#FORALLTIME

PRESS RELEASE_SUEDE 50 RUDOLF DASSLER_SA

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