PUMA STORE LAUNCHES IN SOWETO
October 2007

Cape Town, South Africa, October 2007 - After the successful launch of the first PUMA store in South Africa last year, PUMA is set to launch a second store in Soweto in October. Consumers in Soweto and surrounding areas will now have access to a wide range of the edgiest sports lifestyle PUMA product available in one store.

"PUMA South Africa is delighted to announce the continuation of its local retail expansion as part of PUMA's global retail strategy with the opening of its first store in Gauteng," said PUMA South Africa Managing Director Ronald Rink. "The PUMA store in Maponya mall in Soweto joins the successful PUMA store in Canal Walk, Cape Town as a strong brand statement for all PUMA followers in the Soweto area. We look forward to showcasing PUMA's newest products in this exciting retail development."

Shoppers can expect to see new ranges introduced on a monthly to quarterly basis. The Spring/Summer 2007 collection will include the PUMA Urban Mobility range, a new venture into the premium accessories category for PUMA, and collaborations with international designers such as Japan's Yasuhiro Mihara and footwear from the Rudolf Dassler range. The store will stock retail exclusive and line extensions, which can only be found in PUMA stores as well as the new PUMA Evisu jeans range which sees the introduction of a sleek new line of tattooed black denim.

The store opens at shop 324, Maponya mall, extension 5, Soweto at end September. For further information contact PUMA on (021) 551 0832.

PUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit www.puma.com.

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