PUMA'S POP UP SHOP
November 2008

Cape Town, South Africa, November 2008 - Visitors to the V&A Waterfront will get to shop in a unique mobile PUMA® store set up for the duration of the Volvo Ocean Race stop over in Cape Town.

PUMA, which has the yacht il mostro entered in the race, is the official supplier of footwear, clothing and accessories for the Volvo Ocean Race. 

The portable store is situated between the Amphitheatre and the Ferryman's restaurant and pub.
It is constructed from modified cargo containers and stocks apparel, accessories and selected footwear from the new PUMA sailing range as well as Volvo Ocean Race branded merchandise.

It will opened on Saturday November 1 and will remain open for trade between 9am and 9pm daily until Saturday November 15.

The Volvo Ocean Race began in 1973 as the "Whitbread Round the World Race". Today the 11-legs of the legendary yacht race take about nine months to complete as the world's fastest monohulls cover 37 000 nautical miles in often dangerous waters. The race blends state-of-the-art design and technology, elite sporting performance and extreme adventure. It is a high-endurance, physically-challenging race, sailing continent to continent, in an easterly direction around the globe.

The Volvo Ocean Race 2008/9 started on October 11 in Alicante, Spain and will end in June 2009 in the St Petersburg, Russia. The first yachts are expected to reach Cape Town on Sunday.

For more information about the race, team and PUMA sailing collections, visit www.pumaoceanracing.com or contact PUMA on (021) 551 0832.

PUMA® is the global Sportlifestyle company that successfully fuses influences from sport, lifestyle and fashion. PUMA's unique industry perspective delivers the unexpected in Sportlifestyle Footwear, Apparel and Accessories, through technical innovation and revolutionary design.  Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 120 countries. For further information please visit www.puma.com

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