THE PATRÓN PHENOMENON

June 2009

Patrón Tequila, the world's number one selling ultra premium tequila, is a global phenomenon, and South Africa is now its fastest growing market.

Patrón has received unpaid endorsements from a host of celebrities including Clint Eastwood, Jamie Foxx and Dan Aykroyd. It is referenced in more than 120 Hip Hop songs and in hit TV shows such as Dirty Sexy Money and Brothers & Sisters.

All girl pop band, the Paradiso Girls are also singing its praises with their debut single titled Patrón Tequila. The song which was released in April this year features Lil Jon and Eve.

Patrón is available in more than 100 countries and represents 70 percent of total ultra-premium tequila sales around the globe.

Now South Africans are showing a taste for the tequila produced from 100% pure Weaber blue agave, grown in the hills of Jalisco Mexico and created using a blend of traditional and modern technology.

Patrón Tequila co-founder, John Paul Dejoria of John Paul Mitchell Systems fame, is a supporter of the Nelson Mandela Foundation and Patrón Tequila was one of the sponsors of Nelson Mandela's 90th birthday party in London last year.

If you want to know what the fuss is all about look out for the Patrón range brought to South Africa by Liquidity, purveyors of premium and super-premium wines and spirits.

The Liquidity range of Patrón Tequila includes: Patrón Reposado, Patrón Añejo, Gran Patrón Burdeos and Patrón XO Café a tequila based coffee liqueur.

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