Swallows to soar with PUMA®

August 2009

Johannesburg, South Africa, August 2009 – PUMA® SA has signed a partnership agreement with one of the giants of local soccer, PSL club Moroka Swallows.

PUMA will be the official technical sponsor of the Soweto-based club starting with the new season in August 2009. Moroka Swallows represent a statement team for PUMA SA and the players will be endorsing the v08 statement line.

Moroka Swallows CEO Leon Prins said: "PUMA's history, dominance and commitment in African football make us incredibly proud of this partnership. We will do all in our power to affirm PUMA's faith in us. So confident are we that this is an opportunity without peer, that we have committed ourselves to a very long-term relationship."

Prins said PUMA had re-invented and re-energised itself, growing from its established position as a leading sports brand to now having assumed iconic status in the sports, fashion and streetwear industries. "For Moroka Swallows, who are actively engaged in a process of renewal, this association provides an opportunity to be exposed to best practice and most importantly to provide our players with cutting-edge technology with a twist of cool."

PUMA SA marketing director Brett Bellinger says Moroka Swallows has a long and impressive track record in South African football, and this heritage and legitimacy attracted PUMA.

"We believe this association will allow us to provide the players and management with top-end performance gear, and to supply supporters with stylish fanwear to wear at matches and around town while showing their support for The Birds," Bellinger says.

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