Global Sports Brand PUMA and Amsterdam-based streetwear label Daily Paper go to town for their second collaborative collection bringing together new authentic flavours and sport-inspired designs.
Founded in 2010, Daily Paper have made their mark in the streetwear scene showcasing their cultural identity and diverse influences with a tailored, rugged look and eclectic materials. Their products reflect theirs and their consumers’ passion for individuality and personal style.
The PUMA x Daily Paper Autumn-Winter ’17 collection pays homage to PUMA’s 20th year of long-standing commitment to Africa and African football. Daily Paper infuses contemporary streetwear stylings inspired by their African heritage onto PUMA’s football team kits, team gear and classics sneaker silhouettes from the sports archive. Intricate graphics and colour-blocking patterns are reminiscent of the vibrant team kits of PUMA sponsored teams from the Confederation of African Football – Ghana, Cameroon and Ivory Coast. The collection pieces also prominently feature the number 20 written in Amharic, a Semitic language spoken in Ethiopia.
To celebrate the launch of the collection and PUMA’s 20th year partnership with African football, PUMA and Daily Paper have appropriated all marketing funds towards the building of a football pitch and facilities at the Accra Senior Girls School in Ghana and equipping gear for their team. The pitch will not only serve the school but other communities in Accra, furthering the development of the sport amongst young footballers and empowering them for the future. The project was made possible in cooperation with the Right to Play foundation. A short film that documented this endeavor can be viewed at the PUMA Braamfontein store on Sunday 24 September.
The PUMA x Daily Paper Autumn-Winter Collection releases at PUMA SELECT, X-Trend and selected retailers on 2 October.
KEY PRODUCT INFORMATION
PUMA x DAILY PAPER EASY RIDER
Through the late 70s, the Easy Rider was a fan favorite on the terraces. This version features a seasonal African football-inspired colours.
PUMA x DAILY PAPER EASY RIDER SOCK
That iced outsole. That Daily Paper branding. That iconic silhouette that took running from track to street. This Easy Rider is remixed with a knitted sock but retains its old school cool.
PUMA x DAILY PAPER ROMA
Back in the day, the Roma was worn by terrace boys rooting for the home team. This iteration sports a soft leather upper with Daily Paper branding on the heel.
PUMA x DAILY PAPER Tee
This style is a classic to football and PUMA alike. The classic football top gets the DAILY PAPER treatment by applying a paneled design and colorblocking to it. The techy fabric and the embroidered badge and PUMA cat on the chest give this tee its authentic football shirt look and feel.
PUMA x DAILY PAPER Shorts
African inspiration with authentic appeal. For this advanced shorts, PUMA x DAILY PAPER takes inspiration from the African football team looks. Fusing sport and street, this short’s low-crotch silhouette is color blocked with different panels and executed in a soft interlock fabric. The embroidered badge on the one side and the Cat on the other side give the style its authentic football look.