PUMA South Africa opened their doors to a Forever Faster store in Sandton City Shopping Mall, Johannesburg today. Based on PUMA’s global retail blueprint, Forever Faster, the store is designed to optimise product stories while revealing the technologies used in the production of key PUMA performance products, mainly football, running and women’s training gear.
The look and feel of the Forever Faster PUMA store, the third such store to open in Gauteng, is modern and cool, coupled with inspirational elements that radiate a sporty, energetic personality. PUMA’s long standing heritage as a footwear company is underlined by the strong visual impact of the Footwear Wall, the focal point of the new store. Putting elite athletes and product at the heart of the message, the Forever Faster store establishes a meaningful connection with the consumer and effectively tells the PUMA brand and product stories.
“Forever Faster stores feature PUMA’s key performance products including our training and running shoes such as the NETFIT lacing system’s Speed IGNITE & IGNITE NETFIT amongst others, to be worn by the likes of Usain Bolt and SA champions Richard Murray and Henricho Bruintjies,” said Brett Bellinger, Marketing Director of PUMA South Africa. “Due to popular demand we have focused on our women’s training range spearheaded by the ‘Do You’ campaign featuring PUMA ambassador Nomzamo Mbatha.”
“The success of our Forever Faster stores is reflected in the positive reaction from consumers, who identify the success of our PUMA athletes with our product and this re-affirms their allegiance and trust in us as a sports brand.”
The Forever Faster PUMA store is located at Sandton City Shopping Centre, Shop L331, 83 Rivonia Rd, Sandton. Trading hours are Monday to Saturday: 09h00-20h00 and Sunday & Public Holidays: 09h00-18h00. For queries please contact 010 442 2210 or firstname.lastname@example.org