PUMA and long-term partner, actor, singer and producer, Selena Gomez gives women the power to make their move in PHENOM, the latest shoe coming out of PUMA Women’s ‘Do You’ Training range.

This bold shoe was built for bold women. That is why PUMA’s newest female ambassador, Selena Gomez, acts as the perfect embodiment of this dynamic shoe.

As the ultimate multi-tasker, she represents women who need to power through their workouts and their days. With IGNITE foam and open mesh inserts, the PHENOM is built for just that.

Plus, Selena’s confident, strong character mirrors the qualities built into the PHENOM fashion forward silhouette, which merges style with true performance benefits.

The new PHENOM drop comes in black, providing a flexibile styling piece for the season.

Available today from PUMA, The Cross Trainer and selected retailers nationwide for R1 499.

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