THE WEEKND AND PUMA GO FOR A CRAFTED MILITARY LOOK

PUMA XO Drop 3 The Weeknd 3
08.11.2017

The Weeknd and PUMA just announced the follow up installment to complete his debut Autumn-Winter ’17 collection with the Global Sports Brand. The third chapter is fashioned out of the concept “Crafted Military”. A completely different colour and print story from the last drop dubbed “Deluxe Denim”, the third and final drop features sports-inspired pieces with a contemporary street look and feel, with oversized silhouettes, military details, rich embroidery and cut and sew details.

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The Weeknd and PUMA just announced the follow up installment to complete his debut Autumn-Winter ’17 collection with the Global Sports Brand. The third chapter is fashioned out of the concept “Crafted Military”. A completely different colour and print story from the last drop dubbed “Deluxe Denim”, the third and final drop features sports-inspired pieces with a contemporary street look and feel, with oversized silhouettes, military details, rich embroidery and cut and sew details.

The collection brings new meaning to street luxe with masterfully constructed pieces using the most premium materials. Notable styles include the PUMA x XO Bomber Jacket in all-over camo canvas and all-black nylon iterations and the returning statement Kimono Jacket also in black and camo canvas renditions. The look extends to accessories with the PUMA x XO Backpack and Cap. Signature XO silhouettes compliment the rough and rugged pieces, such as the PUMA x XO Camo Tees and Tanks that bear the PUMA x XO logo.

Completing the collection is the PUMA x XO Parallel in a stealth black colourway. Inspired by military and utilitarian gear, the sell-out PUMA x XO Parallel is a mid-cut sneaker boot that’s fully decked out in luxurious Italian nubuck leather upper. The smooth rubber midsole features IGNITE cushioning technology. The boot boasts of a contemporary blocked heel design with an extended Formstrip and co-branded labels.

The third drop of the PUMA x XO Collection arrives instores on 11 November 2017 at PUMA SELECT, PUMA Sandton and selected X-Trend stores (Menlyn & Sandton). The price of the PUMA x XO Parallel in black colourway is R4 299.

Follow @PUMASouthAfrica for drop information and all things #PUMAXO.

PRESS RELEASE – AW17 PUMA X XO COLLECTION Drop 3_SA

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